Color Use In Marketing

While determining the color to be used in marketing, one needs to understand the nature of the business, the targeted store or segment, the people, region or age group and a host of other factors. Every color represents a unique characteristic, emotion and personality. It is in fact a fastener of the human mind. The psychology behind the favorite colors is in fact a well researched branch that throws light into the benefits of using standard colors to reflect the moods of the situations.

Can anybody think of sending a particular dull colored flower bouquet for a birthday of the loved one? That is highly unlikely. The colors speak the language of the heart and needs right planning and concentration so as not to lose the intensity in the communication.

Cartoon Network

Children are the softest targets of tantalizing colors. Being unaware about the deep pits of life, they tend to get carried away by colors that sparkle and shine. That is why we see all wafers, chocolates and toffee wrappers in tantalizing tantalizing colors. If you are the one who joins the kids in watching the cartoon network you have seen the impact the colors make on these tiny tots.

It is not only the children who are moved by the colors but every one who has an aesthetic appeal. Having a web site filled with all lifeless and moody colors is unappealing, unless of course the site is something about mourning or of a tragedy. Not only does the web site need to consist of the standard colors but also the right combination.

A permissible mix of colors that is favorable for the chance and the branch may speak best and carry the right meaning. A site for the holidays for example, needs to focus on colors favorable for the vacation that it offers. A sea side resort would have more focus on blue. A hill resort would have more focus on green. And for a historical place the right aggregate of grey and brown. One shouldn't have to read the entire contents of a web site to get an idea of what the site is about. carry it by using the language of the colors.

The R&D group of an automobile builder or home products firm knows the value of tantalizing and innovative colors that get reflected in their new makes year after year. A product that has not moved along with the changing taste and interests quite possibly may not be in existence by this time. Most of the branded products either it is a health drink or a designer fabric has moved well with the changing tastes and time to stay ahead.

The influence that the logo and the colors make in the minds of the millions of customers the world over has been kept in view while formulating the web sites of the leaders of all the brands. One may not however cease that it is the color in the marketing that has the final say!

Color Use In Marketing