Network Marketing - understanding Your Target shop

Network Marketing is no dissimilar to any other business. In order to consequent it is considerable to understand your target market.

Promoting your chance to the wrong audience will drain your cashflow and at last force you out of business. But it is remarkable how many network marketers are unaware of this basic marketing principle.

Cartoon Network

So many upline leaders teach the "shot gun" arrival of development your list, getting information to them and looking who sticks. This is one of the reasons we have a 95% failure rate in this industry.

The bottom line is that any network marketer certainly needs to learn the basics of target marketing in order to consequent in the business.

Before we go on, it should be stated that there is nothing wrong with mailing out some stock Cd's to your warm market. It's what you want to do, but that's just your first step. Not your only step. There are smarter ways to build your business..

So the first thing we need to do is define our target market:

These are people who are Already actively using or inspiring what we are promoting.

The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.

You can't sell a steak to a vegetarian. You can't shop a stock to man who does not have the desire to consume it.

You can't sell an chance to man who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.

In our industry, we have two target markets:

The first is our inherent enterprise partners.

This target shop consists of one traditional group of people - other network marketers, or people who buy products and services associated to building a network marketing business.

Network marketers are chance buyers, meaning they are actively buying what you sell. They understand the Network Marketing business so you don't have to spend time explaining basic concepts and the enterprise model.

They are also experienced sufficient to know that it takes work and application to build a victorious network marketing business.

It is considerable to make the incompatibility between 'opportunity buyers' and 'opportunity seekers'. An chance seeker is whatever looking for a quick fix to their current problem - nothing more than man who filled out a search for and raised their hand to say "I would like to earn extra money".

There are exact ways of marketing to chance seekers but don't be lulled into thinking that this is your prime shop for enterprise partners.

Target chance buyers for the greatest chance of success.

The second target shop consists of our stock customers.

However, we also need to be laser focused when targeting our stock customers.

Let's use as an example a nutrition based opportunity. Most people would think that their target shop consists of people who have condition issues.

That is true to a point, but we can get, and want to get more exact than that.

How about people who have condition concerns, and who certainly spend money each month on condition products... These people are your True target market. So how do you find people these people?

People who have acid reflux, for example, currently buy designate medication for it, and are between the ages of 30 and 60.

If you have a nutrition stock that helps relax acid reflux, then those are the exact people you want to shop to. Not your Uncle Bob.

Just remember the incompatibility between people who plainly request about your offer, and those who are already spending money on something similar.

That is called "target marketing, and it's the foundation of your marketing efforts.

Clearly identifying your target shop is a major step to achieving success in any business. Network marketing is no exception.

Copyright 2006 Rick Williams

Network Marketing - understanding Your Target shop

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Network Marketing - Understanding Your Target Market

Network Marketing is no different to any other business. In order to succeed it is essential to understand your target market.

Promoting your opportunity to the wrong audience will drain your cashflow and eventually force you out of business. But it is amazing how many network marketers are unaware of this basic marketing principle.

Cartoon Network

So many upline leaders teach the "shot gun" approach of making your list, getting information to them and seeing who sticks. This is one of the reasons we have a 95% failure rate in this industry.

The bottom line is that any network marketer really needs to learn the basics of target marketing in order to succeed in the business.

Before we go on, it should be stated that there is nothing wrong with mailing out some product CD's to your warm market. It's what you want to do, but that's just your first step. Not your only step. There are smarter ways to build your business..

So the first thing we need to do is define our target market:

These are people who are ALREADY actively using or consuming what we are promoting.

The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.

You can't sell a steak to a vegetarian. You can't market a product to someone who does not have the desire to consume it.

You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.

In our industry, we have two target markets:

The first is our potential business partners.

This target market consists of one primary group of people - other network marketers, or people who buy products and services related to building a network marketing business.

Network marketers are opportunity buyers, meaning they are actively buying what you sell. They understand the Network Marketing industry so you don't have to spend time explaining basic concepts and the business model.

They are also experienced enough to know that it takes work and application to build a successful network marketing business.

It is essential to make the distinction between 'opportunity buyers' and 'opportunity seekers'. An opportunity seeker is anyone looking for a quick fix to their current problem - nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money".

There are specific ways of marketing to opportunity seekers but don't be lulled into thinking that this is your prime market for business partners.

Target opportunity buyers for the greatest chance of success.

The second target market consists of our product customers.

However, we also need to be laser focused when targeting our product customers.

Let's use as an example a nutrition based opportunity. Most people would think that their target market consists of people who have health issues.

That is true to a point, but we can get, and want to get more specific than that.

How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?

People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.

If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.

Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar.

That is called "target marketing, and it's the foundation of your marketing efforts.

Clearly identifying your target market is a major step to achieving success in any business. Network marketing is no exception.

Copyright 2006 Rick Williams

Network Marketing - Understanding Your Target Market

Rick Williams has been an online marketer for the past 3 years. He specialises in helping network marketers grow their businesses by harnessing the power of the internet. Click the link below to learn of a duplicatable system that could rapidly grow your network or affiliate marketing business: www.home-business-profits.ws/mlm-success.htm [http://www.home-business-profits.ws/mlm-success.htm]

Facebook Culture - understanding group Networking in 2010

Social networking has been with us for a very long time. The caveman sitting with his fellow hunters in front of the fire and cooking and eating their newest kill was public networking.

Going to the pub for a drink after work with your workmates is public networking. Just about operation that you do with your friends and colleagues is public networking. So how is Facebook different?

Cartoon Network

Social networking is now online. All you need is a computer and an Internet connection. There are some sites that cater for just about every taste and requirement. Facebook is one of them. It is a free site open to anything to join. You do this by setting up your catalogue and creating a profile which contains as much or as tiny as you desire. You can put your picture up there, so that your new friends can see you and match your picture with your words.

Once you are signed in, you can begin finding for your friends and asking them to associate with you. From there, you can taste their friends and make more connections that way. As you can see, the snowball supervene causes as your name to spread in all directions. If someone sees your name and picture, they can taste you and ask to be your "friend." You don't have to respond, you can accept or ignore the ask as it suits you. It is entirely up to you.

Once you have agreed to be friends, you can read each other's pages. You can then post your newest news and photos for your friends' responses and read and annotation on their newest postings. In this way, a public interaction speedily spreads among you and your friends wherever you may be, everywhere on the Internet. No charge. It is a breathtaking way to make and keep friends all over the world.

You like playing games? You can play assorted games including scrabble with your friends any where, anytime. There is also an email catalogue and instant messaging available if you want to converse privately with one singular friend only.

You can easily understand why Facebook is growing at an breathtaking fast rate. Facebook has over 500 million active users and increasing all the time.

So, if you are a public person, or would just like to be one, here is a breathtaking way of meeting, albeit digitally, friends in the relieve and security of your own home, at a time of your own choosing. It doesn't get any better than that. Try it, you might like it.

Facebook Culture - understanding group Networking in 2010